Thursday, November 02, 2006

What Happens to the Hemet Real Estate Market at This Time of Year

Today I kick started a new marketing campaign. I have been contemplating for some time what my next move would be in Real Estate finally decided to focus on the “EXPIRED” market.

These are the Hemet homes that have previously been listed for sale with another REALTOR, belonging to my MLS. I should clarify this, not all real estate agents who do business in Hemet belong to the local Hemet-San Jacinto Board of Realtors. If an agent from outside this area gets a listing, for whatever reason, they can still list it in our MLS – this is called a ‘Reciprocal Listing’ in Realtor lingo.

The problem with employing an agent from outside the market area is 1) they are not as familiar with the local market and conditions as a local; and 2) They do not have a network of local Realtors to tell about their listing and entice to preview and show the property.

In any event, before I get too sidetracked, let’s bring the discussion back to the current condition of the Hemet Market. We can all agree that times are slow and many are thinking that November and December are traditionally the slow times of the year anyway, so why bother listing a home now, why not just wait until Spring, when everything is fresh and new again…and of course the market will be ready to take off then, right?

Well, every year I publish a short piece on why the holiday season is a great time to list and sell your home. I thought I would add it here, providing for a fun and informative read…but I must disclose that the following is not an original writing of mine and to be honest, I have no idea where it comes from to give the credit to.

So, please consider…12 Reasons to List During the Holidays

1) There's less competition for buyers

2) Winter prospects are more serious during the holidays

3) Your home looks better during the holidays

4) One of the highest percentages of "Listings Sold" to "ListingsTaken" occurs during this time of year

5) You may receive more money for your home now because you have less competition

6) Throughout the holiday season you may restrict showings during your personal family events

7) Buyers have more time to look at homes during holidays, especially during vacations

8) January is traditionally the biggest transfer month - and you must be on the market to capture that

9) By selling now you can have a delayed closing or extended occupancy until the beginning of the following year, if you want it.

10) When you sell during the winter you have an opportunity to buy during the spring, when many homes are on the market

11) You may have fewer actual showings, but more qualified and motivated prospects look for homes during the winter

12) Corporate transferees, who need to buy a home now, can't/won'twait until spring

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